March 6th, 2009 by Solange
Say it with cards- part 2-
If our cards sending habits have been modified by the advances of the internet, the messages and the occasions have evolved too, they have moved on with the times.
Major holidays and traditional messages:
As might be expected Christmas remains the most popular car-sending holiday in the Anglo-Saxon world; though it is New year’s greetings which figure at the top of the list in the rest of Europe. Sales of Valentine’s Day cards take proud second place and account for 25% of seasonal card sales. Most people send a least 2 Birthay cards a year.
“Everyday non-occasion cards”
But our habits are changing, in the past 5 years we have seen appearing a new genre of cards:
“the everyday non-occasion cards” which are proving to fill up a need as they are fast becoming very popular.
But what on earth is a “non-occasion card”? Cards such as friendship, encouragement, thinking of you which answer the need of a caring generation, people who wish to reach-out to their friends and family. Individuals who want to make a positive difference in the lives of others. People whose priorities are centred around others and not so much focused on work or on obligations.
Holidays we celebrate with a greeting card
Rosh Hashanah and Yom Kippur
But that is without taking into account the fact that we have a lot to celebrate and that we love celebrating…….about anything and almost everything.
Announcement cards and their replies
Among this array of cards there is another category: announcement cards and their replies. We love to send our best wishes to acknowledge a happy event, such as a new home, a new job and among these special events, one of the most special of them a card for a new Baby: